Brand Or Be Branded

Brand Or Be Branded

Four more meaningful words in the realm of strategic communications may not ever be written. Brand Or Be Branded - these four words address several aspects of effective communications, especially the significance of defining a bra... You are unauthorized to view this...
HIMSS Orchestrates A Happy Refrain

HIMSS Orchestrates A Happy Refrain

Conference Aisles Were Clogged with Robust Exhibitors and Energetic Attendees The most prominent technology conference in healthcare arrived in Orlando, FL, from March 13th to 18th. Driven by either an eagerness for personal interaction in the wake of an arduous...
APM: graduates from nice-to-have to must-have

APM: graduates from nice-to-have to must-have

  Imagine if you were a passenger on an airline and the pilot announced, “I have no instruments in the cockpit, so please let me know if one of our engines stops running.” This is how many of the software applications in Veterans Affairs (VA) operated in the...
Let’s Make Communications (Inter)Personal

Let’s Make Communications (Inter)Personal

  Communication is an important aspect of any organization.  Whether it is a small local retail shop or a multi-national organization, effective communications can mean the difference between success and failure. In a geographically dispersed workforce such as...